Demand Led Economic Recovery

09 October 2009

What constitutes real demand is a question increasingly being asked, not least because it is viewed as a key indicator to signal the start of economic recovery. However a rise in demand may not necessarily mean a lift to the economy.

Rumours continue that we in an economic recovery and that “demand” is picking up. However, you need to be careful when using demand as a recovery indicator. Demand is forecast to rise and increases seen are not over and above anticipated rises. Real evidence from customers and suppliers also suggests that they are yet to see a pick up in demand. Forecasts for last winter had year on year demand down by 15% in gas and power (and this would in fact have been higher has the previous winter not been as mild. If we have a colder winter this year (not forecast) then of course fuel demand will be up but this will be temperature led not economy led. There is not doubt there some manufacturing is returning but it is possible that production levels will be maintained and stock levels diminished (for the first time in many years). In reality, the supposed increase in energy demand does not seem to have materialised.


Weather  Industry 

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