Price setting   Evan Davis

16 January 2008

Evan Davis' article on Setting prices is well worth a read Powerisk has a few additions to his story.

Evan Davis has written a fantastic blog on energy prices (see article)

However, there are a couple of additional issues which he should think about:

  • Markets assume that there will be limnited government input. If governments threaten to plan to impose windfall taxes, then energy companies will hold out to make hay when they can.
  • The theory of the kinked demand curve whilst accurate in the case of power is always being challenged by regulators but the market is also vertically integrated and so the theory can break down in practice.
  • Energy companies a little like the economy have traditionally under spent on investment, and see real opportunities in green energy which will cost more and hence why prices (wholesale or retail) also must increase.

It is still a great article and worth a read.


Electricity  UK Government  Regulation  Finance  Risk Management 

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