Oil prices fell by 2% today as traders dismissed pipeline interuptions and focused on the fundamental shift away of world declining demand. Many traders still feel that the commodity will always be in demand but the world economy is beginning to look at alternative ways of using oil. For example if the US start buying European cars with twice the fuel effeciency then their oil consumption could fall by a third. There is plenty of evidence to suggest that GE who have traditionally produced ineffecient cars, could go bust at the expense of Volkswagon and Toyota.